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Affichage des articles du février, 2009

Business challenge

For some times now, i'm reading about web marketing and business thanks to book like the four hour workweek or the site the thirty day challenge.

I'm doing this test with a friend who has launched his own web site :

The main idea is to test the interest of the public to a product before really creating it.

The first step was to search a niche domain where i can create a product. For that, I have used google adword, SEO tools and a very usefull application named Market Samurai.

The niche product is, at this time, only a set of keywords with enough searchs by day, the less possible number of sites already associated to them and site with a weak page rank (the score that google affect to the site to sort the search results).

And i have found : gothic corset.

I have found a avaliable domain name :

The next step is to create the site with wordpress and begin to make it known.

Two months ...

Difficult to maintain a blog when you have so many occupation :)

What's happen during this two months ?

Some trips in les Alpes (skiing) and in London (this city is fanstatic ... if you are rich).

I have finished some books of my personnal mba :
- the unwritten laws of business
- the design of every day things (I am a big fan of it).
- the four hour workweek
I'm reading Making Things happen about project management which is also excelent.
I'm very happy to have discovered personnal MBA and the recommended reading list.
So far they are very good and i'm learning a lot.

I have also read a french book named "Back-offices et marchés financier". The first part explains what is a back office and the second part explains the interest, problems and risks of back-office. This second part is mainly based on the exemple of Baring's case who was sunk by one trader. Written in 1997, he explains the importance of back offices to avoid financial crisis .... yes like the one we a…